Saturday, 4 May 2013

Logo development

Here is a first look at my logo which still needs some refining...

The logo is designed for my proposed educational resource centre that serves primary school learners in the Kwazakhele township area. 

The name of the educational resource centre is 'umthi' which means 'tree' in Xhosa. I wanted the learners to relate to the centre and therefore I used a Xhosa name since most residents from the Kwazakhele township are Xhosa. The name is in lowercase to also relate to the learners that are in their primary educational phase.

The tree that is integrated into the logo design relates to my design concept which is pretty much about the tree. I'll be sure to post about my design concept next. 

The little boy sitting on the 't' just adds an element of fun to the logo and also makes a reference to the design function. The abstract hands that form the leafs of the tree symbolize the gathering of learners to read and learn.  

Any feedback or suggestions are most welcome :)




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